BEAUTY LEGACY

When I joined the start-up Beauty Legacy, the company was still searching for its visual identity. They had a logo, brand colours, and some product boxes and labels already made, but none were consistent. My focus was to herd all visuals and keep them in check to create a trustworthy face for the growing company while working with their values of luxury and thoughtfulness. While with the company, I created finalized company branding and an accompanying branding guide, visuals for social media product campaigns, a mini magazine as a reward for email sign-up, as well as redesigns for product labels and boxes, starting with their coffee scrub.

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