CALGARY PRIDE

I started designing with Calgary Pride in 2022, and since moving into the role of Manager of Communications, it's been my goal to capture the complexities and climate of each festival year in our branding. Exploring other Pride's with the "business appropriate" branding, I felt it was a loss of connection to not lean into the creativity and self-express that provides our Community so much resilience and freedom, especially when celebrating them. From pin cards to shirts designs, and regardless of where you see them, I design with the intention to take space, celebrate colour, and provide that sense of "IYKYK" for Community members across our city and province.

2024
Taking inspiration from the trending Bento Box designs and the 70s resurgence, I wanted to play with “if Pyrex did gay”. Reclaiming fruits and exploring retro colour schemes, this was a simple-seeming but unique challenging.
Taking inspiration from the trending Bento Box designs and the 70s resurgence, I wanted to play with “if Pyrex did gay”. Reclaiming fruits and exploring retro colour schemes, this was a simple-seeming but unique challenging.
As photographs began being incorporated and the branding for this year evolved, I purposely allowed images to break the borders, reminding the Community that we’re allowed to break the mold.
As photographs began being incorporated and the branding for this year evolved, I purposely allowed images to break the borders, reminding the Community that we’re allowed to break the mold.
2023
In 2023, the Calgary Community was facing fear and hostility due to the heightening of Trans discrimination in Alberta. For this year, I highlighted into photpgraphic images, pushing the reality of our Communities presence. Exploring queer coded symbols, ones used to communicate privately amongst ourselves in the public eye, I prioritized communicating these elements with pride, instead of going back into hiding.
In 2023, the Calgary Community was facing fear and hostility due to the heightening of Trans discrimination in Alberta. For this year, I highlighted into photpgraphic images, pushing the reality of our Communities presence. Exploring queer coded symbols, ones used to communicate privately amongst ourselves in the public eye, I prioritized communicating these elements with pride, instead of going back into hiding.
MERCH & MORE
Ally businesses and spaces often come forward expressing confusion around how to communicate they are a safe space for Community. Playing on the "Neighbourhood Watch" logo, I designed this sticker as a fun Progressive Flag alternative that takes away the pressure of uncertainty for all parties involved.
Ally businesses and spaces often come forward expressing confusion around how to communicate they are a safe space for Community. Playing on the "Neighbourhood Watch" logo, I designed this sticker as a fun Progressive Flag alternative that takes away the pressure of uncertainty for all parties involved.
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